Business Assist represents Microsoft's targeted support plan for small to mid-sized businesses, offering personalized assistance in managing Microsoft 365 services and products. This comprehensive support offering provides direct access to Microsoft experts who can guide organizations through complex IT challenges, help optimize their Microsoft 365 environment, and provide strategic advice for leveraging cloud technologies. Business Assist aims to bridge the gap between basic support and enterprise-level services, offering a cost-effective solution for growing businesses that need more hands-on support. This plan typically includes features like priority support, proactive service reviews, and adoption guidance tailored to the unique needs of SMBs.