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3rd Party: A Microsoft Support Show – A Dormakaba Expert’s Journey from Client to Insider (ep7).

In this episode, our teammate Geoff Stone shares how he went from US Cloud client to insider expert, giving him a 360-degree view of third-party Microsoft support service.
Mike Jones
Written by:
Mike Jones
Published Mar 25, 2025
3rd Party A Microsoft Support Show - A Dormakaba Experts Journey from Client to Insider

Microsoft’s official Unified Support isn’t always the best fit for every business. Long wait times, rigid service agreements, siloed expertise, and high costs often leave companies searching for a better solution. In this episode of 3rd Party: A Microsoft support Show, we sit down with senior technical account manager Geoff Stone to explore his journey from a 25-year role in IT to becoming a part of US Cloud’s third-party Microsoft support.  

After Unified forced Geoff’s former employer, Dormakaba, to switch from Microsoft Premier to Unified Support, he and his team had to figure out a new solution for Microsoft support. A few of the reasons that made US Cloud the frontrunner include:  

  • Truly 24/7/365 support 
  • Specialized experts who collaborate to solve problems across Microsoft environments 
  • Proof-of-Concept trial periods to ensure US Cloud is the right fit for support 
  • Faster response times on submitted tickets 
  • More personalized Microsoft support service 
  • Greater cost efficiency 
  • Flexible support models 

Not too long after watching Dormakaba try the proof-of-concept and experience the benefits of third-party Microsoft support, Geoff joined the US Cloud team to support our clients with a holistic approach to support. Our customers appreciate his attention to detail and advocacy, and our team appreciates his former client perspective! 

If you’re frustrated with Microsoft’s traditional support model or simply looking for a more effective way to manage your Microsoft environment, this episode is for you. Tune in to learn how third-party Microsoft support can deliver the reliability, expertise, and responsiveness your business needs to stay ahead. Then book a call with our team to see how you can start paying less for enterprise-grade Microsoft support. 

Read the Full Transcript Here

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Tipper O'Brien

Today we’re joined by Geoff Stone, a senior technical account manager here at US Cloud. Geoff, thanks for joining us. 

Geoff Stone

Hi Tipp. Glad to be here. 

Tipper O'Brien

All right, man. Tell us just a little bit about the day-to-day. What do you actually do at US Cloud? 

Geoff Stone

I’m now a senior technical account manager. My job is really to be an advocate for my clients within the US Cloud organization. I escalate problems and ticket management, making sure that the account is in good shape, making sure the experience is at the right level, and ensuring that we’re really delivering the services that they’re expecting out of the contract and the engagement. 

Tipper O'Brien

And you’re in a unique position because you previously sat in that seat. You were previously a customer of US Cloud. 

Geoff Stone

Absolutely correct. My background is that I’ve been inside the IT industry now for over 35 years. You can probably tell by the color of my hair. I started off with onsite support, just doing break-fix around the office. Then I transitioned from that into becoming an infrastructure manager for the UK. The organization was the second customer to adopt Office 365 in its conceptual launch within the UK.  

Then I transitioned to becoming infrastructure manager for Northeastern Europe. So now I had nine countries I was responsible for, and we took Office 365 into all of those nine businesses. Based on that, our head office decided they were looking for a global solution. Then I was invited to join Group IT to start helping build the global strategy at a platform level. 

Tipper O'Brien

You kind of glossed over this fact, but you were at one organization for this whole time, right? 

Geoff Stone

For 25 of those 35 years, I was with one organization. As I said, it regularly changed. So, it was never boring. It never stayed still. It was continually evolving. 

Tipper O'Brien

But one would assume, if you’ve been at one company for 25 years, to leave it for something else—that’s a pretty big decision. Let’s talk about your personal decision to leave Dormakaba and come to US Cloud. What was your experience with first learning about US Cloud and making contact with the company? 

Geoff Stone

My last role inside Dormakaba was that I was the service cluster owner for a team called Unified Communication and Collaboration. That involved being responsible for email and personal information management. It also included responsibility for our enterprise public services solutions and collaboration solutions as well. 

The challenge came when Microsoft decided for Dormakaba that it was no longer viable to continue using a Premier Support contract and insisted on moving to a Unified Support contract. This was a significant price increase. That triggered a lot of internal activities to reassess the marketplace. Because of the scope and size—we were supporting every country from New Zealand to Canada and many in between—we found that our local providers were great within the immediate time zone. But once you included the APAC region or the Americas, it became a lot harder to deliver consistent service. 

We ended up talking to Gartner. Dormakaba had a relationship with them from a strategy point of view, and Gartner provided a list of alternatives to Microsoft in the support space. We started an assessment. Our procurement process requires three competitive quotes for any provider change. We reached out to US Cloud, explored the opportunity, and after completing our scoring matrix weighted on key deliverables, US Cloud came out in front. We moved forward with a first-year contract—and it went very well. 

So well, in fact, that at the end of year one, everyone agreed we’d renew for an additional two years. It was very successful. We had a great relationship with US Cloud. We had a good feeling about the organization. Everything was dealt with positively. One of the valuable things from my point of view is that, as a client, you were listened to. If you had an idea or a hurdle, your voice was heard. It felt like we were really getting value for money. With Microsoft, we were a relatively small fish in a massive pond. Our voice would’ve only been heard to a certain degree. 

Tipper O'Brien

I want to circle back on that collaborative experience in a minute here. You mentioned the in-depth process that Dormakaba went through to validate vendors, which I can appreciate coming from a corporate background. I’m sure in your role as IT services cluster owner, you went through a lot of these experiences—evaluating budgets, assessing service quality, looking for ways to improve the business. 

We often hear that when Fortune 500 companies look at US Cloud, they ask: “How is it possible this company could replace Microsoft?” Did those conversations come up, and how did you overcome them to move forward? 

Geoff Stone

Yeah. We looked at the skill matrix first. Were we going to experience a reduction in engineer quality on tickets? That was the key consideration. Cost was another, but it was secondary. If the service isn’t working and the engineer isn’t giving you the information you need, it doesn’t matter what you pay—you’re not getting results, and your business is impacted. 

Another must-have was 24/7/365 coverage. What we found after moving to US Cloud, and didn’t see elsewhere, is that when problems covered multiple Microsoft environments, you’d normally be bounced between departments. You’d only get collaboration once you made enough noise. But at US Cloud, engineers work together across environments. There’s no “wrong queue” or “policy waiver” nonsense. That’s a major shift in experience and turnaround time, especially when a ticket impacts productivity. 

Tipper O'Brien

Yeah. That makes sense. Nobody wants to restate a problem over and over to different people. With unified service delivery, you often explain the same issue multiple times to different vendors—3 or 4 times. That’s got to be maddening. 

Geoff Stone

It’s a significant difference from the old experience. One genuine concern Dormakaba had about signing with US Cloud was that it’s a 12-month commitment. If it went wrong, there’d be internal pushback. But what US Cloud offers—and this is unique—is a proof-of-concept phase. Any member of the sales team can start that conversation. You don’t have to go all in. You can take a POC with US Cloud, make sure it’s the right fit, and then decide. 

That shows the strength of the product. We have the confidence that once you try it, you won’t go back to Microsoft’s Unified Support experience. I’d encourage everyone to at least explore and verify if it’s a fit for your organization. 

Tipper O'Brien

So, you had a great experience moving from Premier to US Cloud. Then you made the decision to leave your 25-year employer and join US Cloud. Since making that move, what’s it been like peeking behind the curtain? 

Geoff Stone

I’m in a unique position at US Cloud because I’ve got a 360-degree view of the environment. If there’s an idea or development, I can offer both the TAM and client perspective. I can give feedback on how a client would perceive a change—whether it’s positive or negative. I can provide that viewpoint on what’s coming down the roadmap. That gives me the visibility that helps ensure client experience remains strong. Because without clients, we don’t have a business. 

Tipper O'Brien

Yeah, that makes sense. You want to make sure your clients have the same positive service experience you had. 

Geoff Stone

Exactly. 

Tipper O'Brien

You mentioned the support experience in Europe. We know the name “US Cloud” creates a bit of a hurdle when going to market overseas. Some people ask, “Can you really provide support outside the US—like in Europe or Australia?” 

Geoff Stone

For anyone focused on the “US” in US Cloud—it’s just the name. It’s not about the hours. I can guarantee it’s a true 24/7/365 service, delivered to all our clients. 

Tipper O'Brien

There are concerns, obviously, with leaving the OEM for US Cloud. How does US Cloud put people at ease about moving from Microsoft? 

Geoff Stone

The Premier support experience with Microsoft was okay, but if the product group was in the US, we always had delays waiting for them to come online. It was a struggle to engage. Businesses were left hanging. 

Sometimes tickets were stuck in the wrong queue, with the wrong team, in the wrong time zone. With US Cloud, it’s different. You pick up the phone—say 7:30 in the morning—and within 30 minutes I’m talking to an engineer. That level of responsiveness just wasn’t there before. 

Tipper O'Brien

Well, thanks very much, Geoff, and thank you for joining us on Third Party: A Microsoft support Show. If you want to learn more about US Cloud, you can check us out at uscloud.com. 

Mike Jones
Mike Jones
Mike Jones stands out as a leading authority on Microsoft enterprise solutions and has been recognized by Gartner as one of the world’s top subject matter experts on Microsoft Enterprise Agreements (EA) and Unified (formerly Premier) Support contracts. Mike's extensive experience across the private, partner, and government sectors empowers him to expertly identify and address the unique needs of Fortune 500 Microsoft environments. His unparalleled insight into Microsoft offerings makes him an invaluable asset to any organization looking to optimize their technology landscape.
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